Email is not dead. Although it is not used as how it was originally envisioned, which is to be the main form of communication, it can still be one of the best way to advertise your business. Drip email campaign is one of the ways to utilize the email service. It is a set automated emails that are sent when triggered by specific actions from the users.
For that reason, it is also known as behavioural emails. The trigger action of the email may either be when the customers sign up for your services or after making a purchase. Regardless of the trigger, this is one of the methods in which you can advertise your ecommerce. FulcrumTech have discussed on how you can use email drip campaign for better conversion.