Brand plays a significant role for two parties; consumers and organisations. Consumers are playing an explicit role in the success or failure of a brand. To consumers, a brand takes a special meaning when it is used as a sense of security. It could reduce risk when customers are looking for trust in a product.
Branding is essential to bring an organization a professional image. Establish a solid and consistent brand to leave a positive impression in customers’ minds. For instance, the first impression plays a decisive role so customers will choose your product or services over the competitor because of your brand or packaging. By providing a strong brand, it will help generate positive word-of-mouth, Not only that but it also strengthens internal focus and identity amongst employees with clear branding.