The reality is, not having a website costs you more time and money!
A website offers tons of advantages for every business.
If you’re still unsure whether your business needs a website, keep reading to find out more!
Here are the top 8 reasons for your business to have a website:
Curious about why these are the top benefits of having a website for your business? Keep reading to find out more!
#1 Attract More Customers
Every business experiences customer turnover.
If you want to sustain or even increase your sales, you need to keep attracting new customers.
One of the best ways is to let your business be visible to more people on Google (or other search engines, i.e. Bing, Yahoo). That’s why your business needs a good website!
With a website, your business has the chance to show up in the first page of Google Search results.
Let’s say, Mr Alex wants to find an industrial hose supplier located in Singapore. He might search for “industrial hose singapore”.
If your website is shown on the first page of Google Search Result, there is a high probability that you will receive a call from him!
A website increases the opportunity for people to find your service. You can also include contact details on your website to encourage them to get in contact with you.
#2 Enhance Your Credibility
Trust is vital in business.
People may doubt your credibility as a company if you don’t have a website. Having a website allows you to make a fantastic first impression and reassure customers that you are a legitimate company.
According to a web credibility research from Stanford, credibility refers to “perceived trustworthiness + perceived expertise”.
In simple words, if you have a well-formatted and professional-looking website, you gain trust from your prospects.
A good website gives a strong impression to its viewer. The credibility of your website influences whether or not a visitor contacts you, makes a purchase, or simply leaves your site and moves on to the next.
With a website, you can showcase tons of valuable resources and high-quality information that helps your business to stand out from your competitors:
You might say that “I can use my social media accounts to showcase that too! Why do I need to spend money to build a website?”
The pros of the website are that your information is organized and users can access it instantly. Since social media uses a timeline framework, they will need to scroll endlessly to search for the information they need.
#3 Build Your Brand
One of the most crucial things you can do with a website is to show your brand to potential buyers. Customers are more likely to buy from you if you define exactly who you are, what you represent, and what you stand for.
A website not only attracts your potential customers but can also increase your chance of getting more leads.
When people visit your website, they want to get information about your business, including your product/solutions, your business location and contact details.
Because of the information on your website, people will know how to contact you if they find you online, become interested in your product or service, and want to learn more, allowing you to increase your sales. This is especially true when the prospect finds that you can help him/her to solve his/her issue.
For instance, Mr Joe is searching for hotel telephone suppliers. Because he is new in this field, what he can do is perform a search on Google.
After he goes through their home page, he finds that they do provide the solution he needs. Then he goes to their product page to take a look. He found that they provide clear information about their product including product descriptions, specifications, prices, etc.
After his research and obtaining enough details, he would like to contact them for more information, so he drops a message on the contact us page.
Although this sounds like an ideal scenario, I’m trying to depict that a website is like a virtual store where leads and purchasing decisions can be done effectively. Don’t worry too much about the cost because it provides a favourable return on investment if you do it correctly.
88% of consumers trust online reviews as much as personal recommendations.
72% of them say positive reviews and testimonials make them trust a business more.
I bet you know that customer reviews are crucial even if you don’t know the statistics. 😉
The reason why reviews are so important is that it conveys the voice of the real customers. When you look at a testimonial, you are hearing the experience of a real customer after buying the products. This helps to create a deeper, more emotional appeal for your branding.
Bear in mind that customers trust each other more than just marketing collateral. So you can display your happy customers’ reviews like what Imani did, this may encourage more purchases and create more happy customers.
By highlighting your awards, best reviews and testimonials, you are providing an opportunity for your loyal customers to become brand advocates.
They help you to build more trust, credibility and emotional connections than you could ever do on your own. Take another look at how FLT Engineering involves testimonials in their first web page using three languages.
This means that if you have a brick-and-mortar store and you have claimed your free Google My Business Profile, chances are your business location will be displayed on Google Maps.
Google Map allows you to include your business, location and reviews. A Google pin with a view of the details will be shown.
This is a great way to allow viewers to get an overview of your business in a fraction of seconds.
Here’s an example of how Rompin Park includes Google Maps on its home page.
With embed Google Map, you save the customers’ time to identify your business location and the direction to your location. If they don’t know how to see the map, they can contact you directly because you have included your phone numbers.
Google Maps will link to your website , encouraging more people to visit your site and understand your business.
Another great benefit is Google Map shows customer’s reviews.
Yup, you know the importance of a review. 😉
Having difficulties in embedding a Google Map in your website? Read this.
Imagine, with such a huge search volume, there might be someone online right now looking for your service!
Having a website helps people to learn about your business anytime, anywhere. If your business gets to know more people, chances are your sales will increase.
If you have an e-commerce website, consumers can even make purchases around the clock without contacting you.
Not only that, it also saves both customers and your time.
If you can include Frequently Asked Questions (FAQ) on your website, like how Benova does, viewers can immediately get the solutions they need without contacting you.
Many businesses get calls to ask simple questions about their business. If you miss it, people will have a negative impression of your business.
With a FAQ section, you reduce the number of calls from customers. You also save time to answer common questions and inquiries from customers, thus increasing your internal productivity.
#8 Stand Out From Your Competitors
There are too many competitions in this digital area.
Take a look at how many “smartwatch” products there are in a marketplace like Shopee.
More than 20,000!
How do you stand out amongst the competition?
You might provide various batik clothes, give more discounts or sell at a cheaper price to get more customers.
But if you have your own e-commerce website, you are draw attention by building your brand. This is because there is very limited room for personalization and branding in a multivendor marketplace.
Most of the time, visitors and consumers assume your product belongs in the marketplace and are unaware that you exist. To put it another way, consumers who buy your product will remember the marketplace rather than you.
Branding is crucial if you want to be successful in your marketing strategies.